So you think that you have a tough job, eh? Just imagine how hard it must be to the product manager who works for one of the new firms that has just popped up to start legally selling marijuana! In the United States, a handful of states now allow marijuana to sold either for Sauce Bar Disposable medical or for recreational purposes. This means that there is a legal market for consumers. Just exactly the kind of situation that calls for a bit of help from a skilled product manager with a well-thought out product development definition.

The Problem With Pot

In the United States, the state of Colorado has legalized the recreational use of marijuana. However, change happens slowly and right now how consumers can get the marijuana that they want has not yet caught up with the new demand for the product.

What this means is that the pot dispensaries that are currently the only places. Where people can legally buy pot are not really places that you’d want to go. They are dingy, poorly lit, and have bars on the windows. The staff behind the counter wear hoodies and look like they smoke as much pot as they sell. All in all, this is not the type of place that most law abiding citizens would really like to go.

An additional challenge comes up when customers attempt to purchase marijuana. Currently, the product that is available to consumers goes by names like “Big Buddha Cheese” and “Green Krack”. Just exactly what is being bought here?

Making Cannabis Cool

The product managers who have been brought in to transform Colorado marijuana from an illegal street drug to an everyday recreational activity have their hands full. Somehow they have to transform the process of buying pot and make it more like going to Walmart.

The first step in the process is to change where marijuana gets purchase. The new dispensaries now have clever names like “Mindful” and they are trying to modernize the selling of cannabis. In these new stores, employees wear uniforms and the company logo is everywhere. If product managers can rebrand pot successfully, then they’ll really have something to add to their product manager resume.

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